The State of the University Address serves as a comprehensive update on the university’s progress, accomplishments, priorities, and future direction. Working closely with the President’s Office, I have overseen the creative direction and design of the University of Georgia’s State of the University booklet since 2021, including developing the sub-brand.
The sub-brand created a consistent look that has built recognizability and credibility surrounding the annual event, as well as streamlined production and design, improving delivery time.
In addition to the booklet, I develop social graphics, design emails, and edit a highlight video of the speech (linked at bottom). I also work with the web team to create a seamless experience across both print and digital platforms.
