rebrand
In 2024, as Normaltown Brewing Company expanded to a larger location on Barber Street, the brand needed to grow alongside the business.
The rebrand established a cohesive visual system that extended across the new taproom, beer packaging, merchandise, and event promotions. The refreshed identity helped position Normaltown Brewing Co. as a recognizable destination in Athens while maintaining the authenticity and community spirit that defined the brewery from the beginning.
mural
merchandise and can design
