pilsen gold concept & can design
In 1842, in the town of Pilsen (Plzeň) in what is now the Czech Republic, brewer Josef Groll introduced the first golden ‘pilsner’ lager, and changed the brewing world forever. That beer is one of the most celebrated beers in history, and in 2022, Southern Brewing Company brewed their own.
As a true to style Pilsner, this can design needed a true to style look.
Sales sheets redesign
After the brewery went through a brand refresh in 2020, the sales team needed updated sales materials. I kept the concept simple, clean, and easy to read. I removed difficult to read gradients and replaced them with bold brand colors.
back2back ipa & football ipa series
The Bulldogs pulled off Back 2 Back National Championship titles, and Southern Brewing Company made the perfect IPA to celebrate it.
This series was so fun to be a part of. To time everything right, I designed the label well ahead of the championship game just in case the Dawgs pulled it off. Balancing traditional football imagery with bold Bulldog-inspired colors, I created a design that captured game-day energy without using any trademarked UGA elements.
The beer was so well received that we did an entire series dedicated to our town and our team.
